Moncton Startup Aims to Take the Headaches Out of Hiring

Qimple enables users to post to multiple job boards, track candidates


Attracting the right employees is becoming ever more competitive. A CareerBuilder survey last year, for instance, showed that more than half (54%) of employers believe it has grown increasingly difficult to find qualified candidates over the last five years. Another half of all employers claim it’s hard to find candidates matching the skill set for the positions for which they are currently recruiting.

These survey numbers can sound daunting to most recruitment representatives, but they inspired Yves Boudreau to launch Qimple, a company that aims to simplify job searches for employers and candidates alike.

Boudreau had spent a number of years working for Moncton’s 3plus Corporation, the city’s economic development corporation, whose primary goal is to foster job creation. “Over the course of approximately five years, I had the opportunity to work with upwards of 500 companies,” Boudreau says. “One thing common to a lot of the small- and medium-sized companies that we were dealing with was that many of them didn’t have what I would consider to be great recruiting tools. Finding candidates with the right skill set seemed to be a challenge.

“Additionally, however, I also wanted to take the user experience into consideration as well. If you find yourself suddenly unemployed, it can be a rather vulnerable time in your life. I ultimately wanted to create a tool that would satisfy both sides of the equation.”

Promising “all your hiring needs in one place,” Qimple offers employers the ability to post to multiple job boards at once, as well as helping them track candidates – using an interface that feels as slick and contemporary as, say, Airbnb. Boudreau figures he spent most of 2012 developing the tool, the following 12 months gathering feedback and working out the bugs. He also had to ensure compatibility with some of the world’s most popular job boards, including LinkedIn, Monster, Workopolis, eluta, Indeed, and a dozen or so more. He says the company never set out to replace those boards, as much as he wanted to simplify the hiring process to make the search for candidates and jobs easier.

Available since the start of 2014, Qimple has processed more than 25,000 job seeker applications from almost 60 different companies and corporations, and has a full-time staff of 11 working at its headquarters (located in a nondescript building on the edge of downtown Moncton). “We’ve experienced good growth in terms that it has been rather calculated every step of the way,” Boudreau says. “Could we have grown faster? Of course, but it was more important to make sure we were bringing in staff at the right moment in our development as opposed to hiring everyone right off the bat.”

Qimple recently became the first company in Atlantic Canada to be offered the opportunity to take part in the prestigious 500 Startups program in the United States. This gave the team access to a community of business leaders who are keen to mentor up-and-coming companies, giving them general guidance and hands-on support while also helping connect business owners with potential investors.

“We had the opportunity to spend six months in San Francisco, working with 500 Startups, having the opportunity to learn from some of the best in the business,” Boudreau says. “Those six months completely changed the way we go about doing business. It really opened our eyes, not just from getting Qimple exposure to a large network of people, but also providing us inspiration and foresight to see what we can achieve.”

Where does Qimple see itself in five years? Boudreau says keeping its home base in Moncton tops his list of priorities. New Brunswick’s largest city sometimes called the “Hub City of the Maritimes” for good reason, with good transport links to other cities. And Boudreau simply considers the smaller urban centre to be well-suited to the company’s plan to take things at their own pace.

“The cost of doing business here is more efficient than if we were located in a larger city, but from a personnel side of things, we feel as though we are better able to attract the right candidates for the company,” Boudreau says. “We’ve been fortunate enough to build a great team of egoless people that want to be a part of something meaningful. I feel we have been able to do that a little easier specifically because we are Moncton-based.”

Moncton Startup Aims to Take the Headaches Out of Hiring
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